8008260247

Sky Ridge Farm

Privacy Policy

Last Updated: January 16, 2026

1. Overview

Sky Ridge Farm (“Sky Ridge Farm,” “we,” “us,” or “our”) is committed to transparency regarding how we collect, use, disclose, and protect personal information from individuals who visit our websites (the “Sites”) and use the services, features, reservations, communications, and other offerings made available through the Sites (collectively, the “Services”).

We may update this Privacy Policy from time to time. Any changes will be posted on the Sites and will be effective when posted. Your continued use of the Services after we post changes constitutes your acceptance of the updated Privacy Policy. Please review the “Last Updated” date above to confirm you are reading the current version.

2. Consent; Information Collection and Use

When you engage with our Services—such as joining a mailing list, submitting an inquiry, requesting availability, purchasing a product, booking a stay or experience, or otherwise interacting with us—we may ask for personal information to:

  • provide the Services to you;
  • communicate with you about your requests, transactions, reservations, and account (if any);
  • provide customer support;
  • improve our Sites and Services; and
  • carry out other purposes described in this Privacy Policy.

Information we may collect may include your name, mailing/billing address, telephone number, email address, reservation details, and payment information. Reservations and booking-related data are processed through our booking platform, NewBook (“NewBook”). Payments may be processed through NewBook Payments and its affiliated payment processing partners (collectively, “NewBook Payments”). We do not store full payment card numbers on our servers; payment information is handled in accordance with the practices of NewBook Payments and its processing partners.

If account creation is offered, you may also be asked to create a user ID and password. You are responsible for maintaining the confidentiality of your login credentials.

By providing personal information to us and/or using the Services, you consent to our collection, use, and disclosure of personal information as described in this Privacy Policy. In certain situations, we may request additional consent (for example, where required by law). Consent may be express or implied depending on the circumstances and applicable law.

3. How We Use Personal Information

We may use personal information and other data we collect for the following purposes:

  • Provide and operate the Services, including processing reservations through NewBook and processing transactions through NewBook Payments, and sending confirmations and related communications
  • Improve and personalize the Sites and Services, including debugging, testing, and enhancing functionality and user experience
  • Account management, including identity verification, access control, and preventing unauthorized use
  • Billing and payment processing (via NewBook Payments)
  • Service communications, including messages about changes to the Services, policies, reservation updates, or operational notices
  • Marketing and promotional communications (subject to your choices/opt-outs, described below)
  • Analytics to assess service levels, monitor traffic patterns, and understand how users interact with the Sites
  • Security and fraud prevention, including detecting, preventing, or addressing fraud, abuse, security, or technical issues
  • Legal and compliance purposes, including enforcing this Privacy Policy and our Terms, responding to lawful requests, and protecting rights, property, and safety of you, us, our guests/users, and the public

As otherwise required or permitted by law

4. Marketing Communications; Opt-Out

We may send you communications regarding our products, Services, news, events, or offers. You may opt out of marketing emails by using the unsubscribe link in the message or by contacting us at [[email protected]] (or another address we provide).

You cannot opt out of transactional or service-related messages that are necessary to provide the Services—such as reservation confirmations, changes to bookings, security notices, or updates to this Privacy Policy.

5. Children’s Privacy

The Sites and Services are not intended for children under thirteen (13) years of age, and we do not knowingly collect personal information from children under 13. If you believe we may have collected personal information from a child under 13, please contact us at [[email protected]] so we can take appropriate steps.

6. Third-Party Booking and Payment Processing

We use NewBook to manage reservations and booking operations. We use NewBook Payments to process payments and related transactions. When you make a reservation or payment, your information is processed by these providers to complete your request, prevent fraud, provide receipts/confirmations, and comply with legal obligations.

NewBook and NewBook Payments may process information on our behalf as service providers. Their privacy and security practices may also apply to information they process. We encourage you to review the applicable NewBook and/or NewBook Payments documentation for more information.

7. Sharing Your Information

We may share personal information as follows, consistent with this Privacy Policy and applicable law:

  • Service Providers: We may disclose personal information to vendors, contractors, and service providers who perform services on our behalf (e.g., NewBook, NewBook Payments, payment processing, reservation/booking systems, customer support tools, data storage, website hosting, email delivery, marketing support, security services, and web analytics). For example, we use NewBook to administer reservations and guest communications, and we use NewBook Payments to process payments and related transactions. These providers are permitted to access personal information only as needed to perform services for us and are required to protect it and use it only for authorized purposes.
  • Business Transfers: Information about users may be disclosed or transferred as part of any merger, acquisition, financing, reorganization, sale of assets, or similar transaction involving Sky Ridge Farm, including bankruptcy or insolvency proceedings, where permitted by law.
  • Legal, Safety, and Rights Protection: We may disclose personal information if we believe in good faith that such disclosure is reasonably necessary to:
    • enforce or apply our terms or policies;
    • comply with a legal obligation or lawful request;
    • cooperate with law enforcement or regulatory investigations;
    • protect the rights, property, or safety of Sky Ridge Farm, our users, or others; or
    • detect, prevent, or address fraud, security, or technical issues.
  • With Your Direction/Consent: We may share information with third parties when you direct us to do so or otherwise provide consent.
  • Aggregated/De-Identified Information: We may share aggregated or de-identified information that does not identify you (see Section 8).

8. Aggregated Data

We may generate and use aggregated or de-identified data for internal use and to share with others. “Aggregated Data” means information that has been stripped of identifiers and combined or manipulated to provide generalized insights (for example, overall visitation trends). Aggregated Data is not intended to identify you.

9. Links to Other Sites

The Sites may contain links to third-party websites or services. We are not responsible for the privacy or security practices of third parties. We encourage you to review the privacy policies of any site you visit.

10. Cookies and Similar Technologies

We and our service providers may use cookies and similar technologies (such as pixels, web beacons, SDKs, and local storage) to operate the Sites and to:

  • remember preferences and settings;
  • help keep the Sites secure;
  • understand how users interact with our content;
  • measure and improve marketing performance; and
  • deliver and measure advertising (where applicable).

Cookie choices: Most browsers allow you to manage cookies via settings. If you disable cookies, certain features of the Sites may not function properly.

Do Not Track: Some browsers transmit “Do Not Track” signals. Because there is not yet a universally accepted standard, we do not respond to all such signals.

11. Interest-Based Advertising; Google/Third-Party Ads (If Used)

We may use advertising and analytics services (for example, Google Analytics and Google Ads) that rely on cookies and similar technologies to measure performance and show ads that may be relevant to you on third-party sites.

You can learn about Google’s advertising controls through Google’s ad settings and opt-out tools, and you may be able to opt out of certain interest-based advertising through industry opt-out programs (where available). Note that opting out does not eliminate ads; it may make them less relevant.

12. User-Generated Content and Public Postings

If the Sites allow you to post reviews, comments, photos, or other content in public areas, any information you submit may become public and may be collected and used by others. Please use discretion when posting personal information in public areas.

13. Your California Privacy Rights

If you are a California resident, you may have rights under applicable California privacy laws (including the California Consumer Privacy Act as amended by the California Privacy Rights Act) regarding your personal information, subject to legal limitations and exceptions. Depending on how we handle personal information, these rights may include:

  • the right to know what personal information we collect, use, disclose, and/or “share” (as defined by law);
  • the right to request deletion of personal information;
  • the right to correct inaccurate personal information;
  • the right to opt out of certain uses, including “sharing” for cross-context behavioral advertising (if applicable);
  • the right to limit use and disclosure of sensitive personal information (if applicable); and
  • the right to not be discriminated against for exercising your privacy rights.

To submit a request, contact us at [[email protected]] with “California Privacy Request” in the subject line, or use [webform link] if available. We will verify your request as required by law.

Shine the Light: California’s “Shine the Light” law may permit California residents to request certain information regarding disclosure of personal information to third parties for their direct marketing purposes. Requests may be submitted to [[email protected]]. We may respond consistent with applicable law and may limit responses as permitted.

14. Visiting Our Sites from Outside the United States

The Sites are operated and hosted in the United States. If you visit from outside the United States, your information may be transferred to, stored, and processed in the United States, where data protection laws may differ from those in your jurisdiction. By using the Sites and Services, you understand and consent to such processing as described in this Privacy Policy, to the extent permitted by applicable law.

15. Security

We take reasonable administrative, technical, and physical measures designed to protect personal information. However, no method of transmission or storage is 100% secure. Accordingly, we cannot guarantee absolute security.

If you create an account, you are responsible for keeping your login credentials confidential. Please notify us immediately if you believe your account has been compromised.

Payment Security. Payment transactions are processed through NewBook Payments (and, where applicable, its processing partners). Security controls for payment processing may be administered by those providers. Please review the applicable NewBook/NewBook Payments documentation for additional information on their security practices.

16. Retention

We retain personal information for as long as reasonably necessary to fulfill the purposes described in this Privacy Policy, including to provide the Services, comply with legal obligations, resolve disputes, enforce agreements, and protect our rights—unless a longer retention period is required or permitted by law.

17. SMS Privacy Policy

We will not share or sell subscriber information with 3rd parties for their direct marketing purposes.

No mobile information will be shared with third parties/affiliates for marketing/promotional purposes.

All the above categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.

By selecting the Check Box on The Bookings Check Out Page Guests Agree to Receive Marketing SMS.

Guests may receive an SMS before/during/after their stay with us. Reply STOP to Opt Out. Standard message and data rates may apply.

18. Contact Us

If you have questions about this Privacy Policy or our privacy practices, contact us at:
Sky Ridge Farm
Email: [[email protected]]
Mailing Address: 2108 N ST STE N, Sacramento, CA 95816

Phone: 800-826-0247